Does public relations affect the bottom line? Study shows CEOs think so

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Bibliographic Details
Published in:The Public relations journal 1993-10, Vol.49 (10), p.14
Main Author: Campbell, Catherine B
Format: Magazinearticle
Language:English
Subjects:
Beliefs, opinions and attitudes
Chief executive officers
Public relations
Online Access:Get full text
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ISSN:0033-3670