Customer profitability analysis: Lanyin Zhang and Malcolm Smith describe Trelleborg's progress in trying to crack the Chinese market by conducting a systematic evaluation of potential customers

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Bibliographic Details
Published in:Financial management (London, England) England), 2006-05, p.30
Main Authors: Zhang, Lanyin, Smith, Malcolm
Format: Magazinearticle
Language:English
Subjects:
Company sales and earnings
Customer relations
Tire industry
Online Access:Get full text
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ISSN:1471-9185