Defogging the crystal ball: a four-step process for identifying world trends, potential responses and product opportunities aids Delphi's strategic planning

OVERVIEW: Although we live in a rapidly evolving world, many of the changes associated with this evolution can be anticipated with the proper analysis. Typically, significant social, economic and political changes fit general patterns, or megatrends, that change less rapidly. The different ways that...

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Bibliographic Details
Published in:Research technology management 2008-05, Vol.51 (3), p.28
Main Authors: Sultan, Michel F, Mantese, Joseph V, Ulicny, Denis A, Brown, Andrew Jr
Format: Article
Language:English
Subjects:
Analysis
Automobile equipment and supplies industry
Management
Strategic planning (Business)
Online Access:Get full text
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Summary:OVERVIEW: Although we live in a rapidly evolving world, many of the changes associated with this evolution can be anticipated with the proper analysis. Typically, significant social, economic and political changes fit general patterns, or megatrends, that change less rapidly. The different ways that societies respond to tomorrow's challenges are predictable with varying degrees of certainty. To ensure survival and healthy growth, corporations must recognize and convert these anticipated responses into business opportunities by developing appropriate roadmaps and research projects well ahead of time. The risk of not following such a portfolio strategy is petrifaction and obsolescence of products, and potential displacement by more agile companies. KEY CONCEPTS: megatrends, product and technology portfolio, corporate strategy, research and development.
ISSN:0895-6308