Protecting intellectual property: Strategies and recommendations to deter counterfeiting and brand piracy in global markets

Many provisions articulated in the World Trade Organization (WTO) agreements are intended to protect intellectual property rights (IPR). The authors contend that despite these provisions IP pi racy, especially counterfeiting, will continue to be rampant in the foreseeable future. The authors discuss...

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Bibliographic Details
Published in:The Columbia journal of world business 1996-03, Vol.31 (1), p.18-28
Main Authors: Shultz, Clifford J., Saporito, Bill
Format: Article
Language:English
Subjects:
Copyright infringement
Intellectual property
Laws, regulations and rules
Prevention
Product counterfeiting
Protection and preservation
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Summary:Many provisions articulated in the World Trade Organization (WTO) agreements are intended to protect intellectual property rights (IPR). The authors contend that despite these provisions IP pi racy, especially counterfeiting, will continue to be rampant in the foreseeable future. The authors discuss the factors that will continue to make IP piracy problematic and offer proactive solutions to companies interested in protecting IPR should they not have the fullest confidence in the enforcement mechanisms provided by the WTO.
ISSN:0022-5428
DOI:10.1016/S0022-5428(96)90003-4