Smart Moves; More and more banks are incorporating financial education into their marketing. The outreach is aimed partly at rebuilding trust, but mostly it's the recognition that an informed customer is a good customer

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Bibliographic Details
Published in:United States banker (Cos Cob) 2009-08, Vol.119 (8), p.16
Main Author: Malakian, Anthony
Format: Article
Language:English
Subjects:
Banking industry
Finance
Services
Online Access:Get full text
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ISSN:0148-8848