Comment: Group Universal Life Looks Like a Winner for Banks

The proposed merger of the New York money center bank Citicorp and the insurance industry giant Travelers Group has brought the bank insurance industry into the spotlight. While banks have successful marketed annuities and basic life insurance, banks typically lack the marketing savvy to effectively...

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Bibliographic Details
Published in:The American banker 1998-08, Vol.163 (165), p.6
Main Authors: Knowling, Douglas J, French, Douglas A
Format: Article
Language:English
Subjects:
Annuities
Bank insurance business
Bank marketing
Banking industry
Commercial banks
Insurance
Life insurance
Management
Mergers, acquisitions and divestments
Methods
Services
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Summary:The proposed merger of the New York money center bank Citicorp and the insurance industry giant Travelers Group has brought the bank insurance industry into the spotlight. While banks have successful marketed annuities and basic life insurance, banks typically lack the marketing savvy to effectively support the market.
ISSN:0002-7561
1945-578X