Caution! Bank transformation ahead: welcome to the 'new normal.' In this banking world of the future, the old business models are broken, and marketing takes on greater importance. The success formula includes stronger brands, more-engaged employees and compelling customer experiences

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Bibliographic Details
Published in:ABA bank marketing 2010-12, Vol.42 (10), p.14
Main Author: Sullivan, Mary Beth
Format: Article
Language:English
Subjects:
Banking industry
Customer relations
Industry forecasts
Laws, regulations and rules
Online Access:Get full text
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ISSN:1539-7890
2332-9971