Caution! Bank transformation ahead: welcome to the 'new normal.' In this banking world of the future, the old business models are broken, and marketing takes on greater importance. The success formula includes stronger brands, more-engaged employees and compelling customer experiences

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Published in:ABA bank marketing 2010-12, Vol.42 (10), p.14
Main Author: Sullivan, Mary Beth
Format: Article
Language:English
Subjects:
Banking industry
Customer relations
Industry forecasts
Laws, regulations and rules
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identifier ISSN: 1539-7890
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issn 1539-7890
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source EBSCOhost Business Source Ultimate
subjects Banking industry
Customer relations
Industry forecasts
Laws, regulations and rules
title Caution! Bank transformation ahead: welcome to the 'new normal.' In this banking world of the future, the old business models are broken, and marketing takes on greater importance. The success formula includes stronger brands, more-engaged employees and compelling customer experiences
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