Speaking with one voice: implementing multichannel customer communications: a look at how one bank overcame internal process silos and was able to generate consistent and customized customer messages--sent through each customer's preferred channel

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Bibliographic Details
Published in:ABA bank marketing 2011-07, Vol.43 (6), p.30
Main Author: Cox, Doug
Format: Article
Language:English
Subjects:
Banks (Finance)
Business communication
Online Access:Get full text
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ISSN:1539-7890
2332-9971