Brands flock to nerd procession: the Star Wars-themed Course of the Force, a California relay featuring fanboys carrying lightsabers, attracts big sponsors

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Bibliographic Details
Published in:Adweek (2003) 2013-06, Vol.54 (22), p.11
Main Author: Shields, Mike
Format: Magazinearticle
Language:English
Subjects:
Semiconductor industry
Online Access:Get full text
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ISSN:1549-9553