Database marketing and technology generate outbound telemarketing sales at Hibernia

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Published in:Journal of retail banking 1999-03, Vol.21 (1), p.19
Main Author: Ellis, Robert J
Format: Article
Language:English
Subjects:
Banking industry
Commercial banks
Management
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issn 0195-2064
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source ABI/INFORM Global (ProQuest)
subjects Banking industry
Commercial banks
Management
title Database marketing and technology generate outbound telemarketing sales at Hibernia
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