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The ever entangling web: a study of ideologies and discourse in advertising to women

The authors combine discursive textual analysis and the findings from long interviews to understand and theorize about the ideological representations of women in a specific discursive field of advertising: ads in women's magazines. They synthesize findings of previous research with their findi...

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Bibliographic Details
Published in:Journal of advertising 1999-06, Vol.28 (2), p.33
Main Authors: Kates, Steven M, Shaw-Garlock, Glenda
Format: Article
Language:English
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Online Access:Get full text
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Summary:The authors combine discursive textual analysis and the findings from long interviews to understand and theorize about the ideological representations of women in a specific discursive field of advertising: ads in women's magazines. They synthesize findings of previous research with their findings to propose revisions to the current communication model of advertising, explicitly incorporating historical perspective of meaning(s) construction.
ISSN:0091-3367