Making the most of mailings

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Bibliographic Details
Published in:Inc. (Boston, Mass.) Mass.), 1989-04, Vol.11 (4), p.163
Main Authors: Winninghoff, Ellie, Solomon, Stephen D, Posner, Bruce G, Brown, Paul B, Lammers, Teri
Format: Magazinearticle
Language:English
Subjects:
Direct marketing
Economic aspects
Online Access:Get full text
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ISSN:0162-8968