The impact of satisfaction and payment equity on crossbuying: A dynamic model for a multi-service provider

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Bibliographic Details
Published in:Journal of retailing 2001-09, Vol.7 (3), p.359
Main Authors: Verhoef, Peter C, Franses, Philip Hans, Hoekstra, Janny C
Format: Article
Language:English
Subjects:
Cross-selling
Marketing
Retail industry
Stores
Online Access:Get full text
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ISSN:0022-4359