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Using advance purchase orders to forecast new product sales

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Bibliographic Details
Published in:Marketing science (Providence, R.I.) R.I.), 2002-06, Vol.21 (3), p.347
Main Authors: Moe, Wendy W, Fader, Peter S
Format: Article
Language:English
Online Access:Get full text
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ISSN:0732-2399
DOI:10.1287/mksc.21.3.347.138