'Missing' men prove prescient; With more quantity and quality, cable will keep luring the boys away from broadcast

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Bibliographic Details
Published in:Advertising age 2004-08, Vol.75 (34), p.16
Main Author: Frank, Betsy
Format: Article
Language:English
Subjects:
Cable television broadcasting industry
Growth
Services
Target marketing
Television advertising
Young men
Online Access:Get full text
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ISSN:0001-8899