REMEMBERING PAUL NEWMAN, MARKETING AND BRAND GUY; Actor's legacy includes a philanthropic model that holds lessons for all businesses

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Bibliographic Details
Published in:Advertising age 2008-10, Vol.79 (38), p.33
Main Author: Manners, Tim
Format: Article
Language:English
Subjects:
Management
Marketing executives
Newman, Paul (American lawyer)
Online Access:Get full text
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ISSN:0001-8899