The personalised medicine marathon: although holding great potential medical advances, personalised medicine will not come to fruition overnight and business models will require long-term strategies and great flexibility. This month, Pharmaceutical Technology Europe examines the promise of personalised medicine and learns why the race to the finish line will be a marathon, not a sprint

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Bibliographic Details
Published in:Pharmaceutical technology Europe 2010-04, Vol.22 (4), p.26
Format: Article
Language:English
Subjects:
Drugs
Forecasts and trends
Genetic aspects
Industry forecasts
Pharmaceutical industry
Product development
Online Access:Get full text
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ISSN:1753-7967