Make it personal: storytelling helps employees connect with their companies' CSR initiatives

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Bibliographic Details
Published in:Communication world (San Francisco, Calif.) Calif.), 2013-01, Vol.30 (1), p.35
Main Authors: Romenti, Stefania, Murtarelli, Grazia, Illia, Laura, Rodriguez-Canovas, Belen, Carroll, Craig E
Format: Magazinearticle
Language:English
Subjects:
Aims and objectives
Appreciation
Company business management
Corporate social responsibility
Management
Methods
Organizational communication
Storytelling
Online Access:Get full text
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ISSN:0744-7612