A reexamination of the robustness of the framing effect in cognitive processing

We conducted 2 experiments on the framing effect; recording reaction times in the first using a questionnaire and in the second using a computer-programmed procedure. We found that a positive framing effect caused participants to make faster decisions and show an intuitive, heuristic, decision-makin...

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Bibliographic Details
Published in:Social behavior and personality 2014-02, Vol.42 (1), p.37-43
Main Authors: Huangfu, Gang, Zhu, Liqi
Format: Article
Language:English
Subjects:
Analysis
Cognition
Cognition & reasoning
Cognitive Processing
Crosscultural Differences
Decision Making
Decisions
Experiments
Framing Effect
Heuristic
Heuristics
Information Processing
Psychological aspects
Questionnaires
Robustness
Robustness (Statistics)
Studies
Citations: Items that cite this one
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Description
Summary:We conducted 2 experiments on the framing effect; recording reaction times in the first using a questionnaire and in the second using a computer-programmed procedure. We found that a positive framing effect caused participants to make faster decisions and show an intuitive, heuristic, decision-making pattern; whereas a negative framing effect caused participants to make slower decisions and show a rational, analytical, decision-making pattern. These results suggest that when decision-making time is not strictly controlled, other potential factors such as individual and cultural differences may influence the robustness of the framing effect.
ISSN:0301-2212
1179-6391
DOI:10.2224/sbp.2014.42.1.37