Social responsibility in administration's education: an exploratory study about the vision of the undergraduate students/Responsabilidade social no ensino em administracao: um estudo exploratorio sobre a visao dos estudantes de graduacao

• Published in: Revista de administração pública (Rio de Janeiro) 2011-09, Vol.45 (5), p.1539
• Main Authors: da Silva, Renata Celi Moreira, Chauvel, Marie Agnes
• Format: Article
• Language: Portuguese
• Subjects: College students; Corporate social responsibility; Social aspects
• ISSN: 0034-7612

The purpose of this study was to explore the student's vision of Corporate Social Responsibility (CSR) and their view about the teaching of CSR in undergraduate courses. Thirty Administration students of Rio de Janeiro were interviewed. The results showed that the respondents are concerned about this issue, since they consider that it is important for the practice of Administration. Some respondents said that the space given to CSR in the university is inadequate and, thus, it should be greater. They also said that the approach could be improved, since sometimes it is considered a superficial approach, although the content is correct. Many respondents learned more about it out of university, such as in magazines, newspapers, or at work. Many respondents had a more restricted view about the definition of CSR. The majority addressed only a few dimensions of it, showing little knowledge about it. Some respondents have doubts about CSR, especially basic questions, concerning the concept of the theme. Others have also showed doubts regarding the practice of CSR. Overall, the results suggest that respondents are sensitized to this issue. More than theory, however, they want to know how the CSR can be put into practice. The end of this research brings some recommendations to educational institutions and suggestions for future research. Key words: social responsibility; education; administration. O proposito deste trabalho foi estudar a visao dos estudantes de administracao sobre o ensino da responsabilidade social corporativa (RSC) nos cursos de graduacao. Foi feita uma revisao de literatura que abordou o conceito de RSC e suas dimensoes, bem como sua insercao no ensino superior de administracao. Em seguida, foram realizadas 30 entrevistas em profundidade com alunos de administracao do Rio de Janeiro proximos ao periodo de formatura. Os resultados mostraram que os entrevistados se preocupam com o tema e consideram a RSC importante. Muitos avaliaram que o espaco dado ao tema na graduacao e insuficiente e que o assunto e abordado de forma superficial. Varios declararam ter aprendido mais sobre RSC em meios externos, como revistas, jornais, trabalho. Confrontando-se os conhecimentos dos entrevistados com a literatura, observou-se uma visao limitada da RSC. Verificouse que os entrevistados tem duvidas e questionamentos sobre RSC, essencialmente relativas ao proprio conceito e a sua aplicacao na pratica da administracao. De modo geral, os resultados sugerem que os ent