How Do Implicit Materialism and Postmaterialism Affect Proenvironmental Behavior?

In this study, we explored implicit materialistic and postmaterialistic values, focusing on the relationship between these values and environmental behaviors. Participants were 60 Chinese students, who completed via self-report the Implicit Association Test (IAT) and the Environmental Behaviors Ques...

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Bibliographic Details
Published in:Social behavior and personality 2015-10, Vol.43 (9), p.1495-1505
Main Authors: Zhou, Kexin, Ye, Lijuan, Geng, Liuna, Xu, Qiaoxin
Format: Article
Language:English
Subjects:
Attitudes
Behavior
Consciousness
Developing countries
Environmental Attitude
Environmentalism
Human-environment interactions
Implicit Materialism
Implicit Postmaterialism
LDCs
Materialism
Proenvironmental Behavior
Quality of life
Research methodology
Studies
Value
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Summary:In this study, we explored implicit materialistic and postmaterialistic values, focusing on the relationship between these values and environmental behaviors. Participants were 60 Chinese students, who completed via self-report the Implicit Association Test (IAT) and the Environmental Behaviors Questionnaire, along with a situation simulation experiment to measure their actual environmental behavior. Our results provide the first evidence for an application of the IAT in research focused on materialism and postmaterialism. We found that implicit postmaterialism significantly predicted proenvironmental behavioral intention in a Chinese context, and implicit materialism was a strong predictor of actual proenvironmental behaviors (i.e., avoidance of paper waste). These results indicate that, for Chinese people, materialism is an important motivation for their actual proenvironmental behaviors.
ISSN:0301-2212
1179-6391
DOI:10.2224/sbp.2015.43.9.1495