A descriptive analysis of publications in marketing science over its history

Saved in:
Bibliographic Details
Published in:Marketing science (Providence, R.I.) R.I.), 2015-11, Vol.34 (6), p.779
Main Authors: Murthi, B.P.S, Rao, Ram C, Ratchford, Brian T
Format: Article
Language:English
Subjects:
Growth
History
Management
Periodical publishing
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:
ISSN:0732-2399
DOI:10.1287/mksc.2015.0957