When do consumers value positive vs. negative reviews? An empirical investigation of confirmation bias in online word of mouth

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Bibliographic Details
Published in:Information systems research 2016-03, Vol.27 (1), p.131
Main Authors: Yin, Dezhi, Mitra, Sabyasachi, Zhang, Han
Format: Article
Language:English
Subjects:
Analysis
Consumer behavior
Evaluation
Marketing research
Set (Psychology)
Citations: Items that cite this one
Online Access:Get full text
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ISSN:1047-7047
DOI:10.1287/isre.2015.0617