The nation brand of Spain on the internet through the "I need Spain" campaign/La imagen de la marca espana en las redes a traves de su campana "I need Spain"

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Bibliographic Details
Published in:Historia y comunicación social 2014-01, p.501
Main Authors: Valencia, Juan Manuel Corbacho, Santome, Monica Valderrama, Miron, Silvia Garcia
Format: Article
Language:Spanish
Online Access:Get full text
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ISSN:1137-0734
DOI:10.5209/rev_HICS.2014.v19.44980