Beyond KOL marketing: tapping digital opinion influencers: with healthcare professionals and patients now collecting much of their information online, there is new opportunity for "digital opinion influencers" to amplify traditional KOL messaging--or create their own

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Bibliographic Details
Published in:Pharmaceutical executive 2017-07, Vol.37 (7), p.32
Main Authors: Fisher, Gregg, Michels-Kim, Kevin
Format: Magazinearticle
Language:English
Subjects:
Marketing
Medical personnel
Pharmaceutical industry
Social networks
Online Access:Get full text
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ISSN:0279-6570