GREEN PLASTICS: ANALYSIS OF A FIRM'S SUSTAINABILITY ORIENTATION FOR INNOVATION/ PLASTICOS VERDES: ANALISE DA ORIENTACAO DA SUSTENTABILIDADE DE UMA EMPRESA PARA A INOVACAO/ PLASTICOS VERDES: ANALISIS DE LA ORIENTACION DE SOSTENIBILIDAD DE UNA EMPRESA PARA LA INNOVACION

This study aims to evaluate the orientation towards sustainability for a company's innovation project, grounded in three aspects: the importance of the triple bottom line dimensions; the stakeholders' engagement; and the nature of competencies necessary to this innovation. In order to do a...

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Bibliographic Details
Published in:Revista de gestão ambiental e sustentabilidade 2016-09, Vol.5 (3), p.21
Main Authors: Garcez, Marcos Paixao, Hourneaux, Flavio, Jr, Farah, Daniel
Format: Article
Language:Portuguese
Subjects:
Case studies
Chemicals
Innovations
Plastics industry
Sustainable development
Online Access:Get full text
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Summary:This study aims to evaluate the orientation towards sustainability for a company's innovation project, grounded in three aspects: the importance of the triple bottom line dimensions; the stakeholders' engagement; and the nature of competencies necessary to this innovation. In order to do achieve our objective, we have gathered data from a case study of the green plastic project in Braskem, the biggest chemical company in Brazil and in America, and one of the biggest biopolymer producers worldwide. Thus, the study addresses the following propositions: P1: Sustainability-oriented innovation must have also environmental and social criteria, besides economic criteria; P2: Sustainability-oriented innovation has multiple stakeholders-related criteria selection, besides own company shareholders; and P3: Sustainability-oriented innovation projects demand major presence of competencies if compared to traditional ones. The main results show the prevalence of environmental indicators over others, the very importance of the value chain and knowledge as a basis for sustainabilityoriented innovation.
ISSN:2316-9834
2316-9834
DOI:10.5585/geas.v5i3.661