Factors Affecting Students' Preferences Towards Private University College in Malaysia

Originality/value: Previous researches examined factors towards students' preferences from various settings. However this research only focused on four factors namely quality, financial, employability and significant people to determine which factor are most contribute to students' prefere...

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Bibliographic Details
Published in:Global business and management research 2018-04, Vol.10 (2), p.535
Main Authors: Husain, Sakinah, Safiei, Hasmah, Ghazali, Anisah, Nazir, Nur Nazihah Mohd, Redzuan, Nor Izzati Nor, Ghani, Fadhilah Abdul
Format: Article
Language:English
Online Access:Get full text
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Summary:Originality/value: Previous researches examined factors towards students' preferences from various settings. However this research only focused on four factors namely quality, financial, employability and significant people to determine which factor are most contribute to students' preference.
ISSN:1947-5667
1947-5667