Media Business Management: a meta-study on strategic decisions/Gestao de Negocios de Midia: um meta-estudo sobre decisoes estrategicas

• Published in: Revista FAMECOS 2018-09, Vol.25 (3)
• Main Authors: Rodrigues, Fabiano, Capoano, Edson
• Format: Article
• Language: Portuguese
• ISSN: 1415-0549
• DOI: 10.15448/1980-3729.2018.3.29188

This research consists of a qualitative meta-study to map the current state of studies involving strategic decisions in media businesses. The analyzes were based on the International Journal on Media Management publications. The meta-study included a sample of 25 articles (out of 61 articles between 2013 and 2017). The analysis dimensions were: relationship with strategic management; goals and type of company. As results, we highlight the predominance (72%) of studies involving decisions about business models and forms of financing. The studies portray different actors in this industry, such as traditional vehicles, media aggregators, newspapers, video platforms and news. As a contribution, this research advances in the literature on media management through the systematization of recent academic inquiries about strategic decisions, presenting categories of analysis for researchers and practitioners in journalism, communication and administration. Keywords: Media business. Strategic decisions. Strategic management. Esta pesquisa consiste em um meta-estudo qualitativo para mapear o estado atual dos estudos envolvendo decisoes estrategicas em negocios de midia. As analises se basearam nas publicacoes do International Journal on Media Management. O metaestudo contemplou amostra de 25 artigos (dentre 61 artigos entre 2013 e 2017). As dimensoes de analise foram: relacao com a gestao estrategica; objetivos e tipo de empresa. Como resultados, destaca-se a predominancia (72%) de estudos envolvendo decisoes sobre modelos de negocio e formas de financiamento. Os estudos retratam diferentes atores desta industria, como veiculos tradicionais, agregadores de midia, jornais, plataformas de videos e noticias. Como contribuicao, esta pesquisa avanca na literatura sobre media management por meio da sistematizacao das indagacoes academicas recentes sobre decisoes estrategicas, apresentando categorias de analise para pesquisadores e praticantes da area de jornalismo, comunicacao e administracao. Palavras-chave: Negocios de midia. Decisoes estrategicas. Gestao estrategica.