OPENING BLACK BOXES OF DISRUPTIVE INNOVATIONS: CONTROVERSIES INVOLVING UBER IN BELO HORIZONTE/ABRINDO CAIXAS-PRETAS DAS INOVACOES DISRUPTIVAS: CONTROVERSIAS ENVOLVENDO A UBER EM BELO HORIZONTE

• Published in: RAM. Revista de Administração Mackenzie 2020-05, Vol.21 (3)
• Main Authors: Vieira, Kelly C, Paiva, Andre L, Alcantara, Valderi C, Rezende, Daniel C
• Format: Article
• Language: Spanish
• Subjects: actor-network theory; Actors; cartografia das controvérsias; cartography of controversies; economia de compartilhamento; enactar; enactment; sharing economy; Social networks; technology and society; tecnologia e sociedade; teoria ator-rede
• ISSN: 1518-6776; 1678-6971
• DOI: 10.1590/1678-6971/eRAMR200018

Purpose: This article aims to understand the controversies present from the insertion of a disruptive technology in a new business model, Uber, in the urban mobility market of Belo Horizonte-MG. Originality/value: The actor-network theory allows us to describe innovation as technical and social, as well as to identify the sociomaterialities that enact and multiple realities from controversies in dispute. The proposal is original in investigating how a disruptive innovation is built as a "fact", accompanying its stabilization processes. Design/methodology/approach: The research was operationalized from the actor-network theory itself, using cartography to follow the actors in their controversies. The data came mainly from newspapers, postings on social networks and legal materials accessed through the internet (from December 2014 to July 2017). For the presentation of the results, the mandala of actors who dispute positions in controversies and the hierarchical tree of the controversies were used. Findings: The arrangement was marked by several controversies that deal with the legitimacy of the application, the labor relations established by the innovation and the quality of the services provided, each supported by different actors, positions and arguments. Four types of technology identified in this arrangement were identified: 1. user technology; 2. service provision; 3. economic issues; and 4. Uber driver. It is understood, therefore, that the technology has multiple dimensions and is enacted of different forms, and that this arrangement has not yet stabilized. KEYWORDS Cartography of controversies. Sharing economy. Actor-network theory. Technology and society. Enactment. Objetivo: Busca-se neste artigo compreender as controversias presentes a partir da insercao de uma tecnologia disruptiva em um novo modelo de negocios, a Uber, no mercado de mobilidade urbana de Belo Horizonte. Originalidade/valor: A teoria ator-rede permite descrever uma inovacao como tecnica e social, bem como identificar as sociomaterialidades que estao a enactar as multiplas realidades a partir da mobilizacao em controversias. A proposta e original ao investigar como uma inovacao disruptiva e construida como "fato", acompanhando seus processos de desestabilizacao e construcao de um novo mercado. Houve avancos tambem na aplicacao do conceito de enactar e multiplicidade no estudo de inovacoes disruptivas. Design/metodologia/abordagem: A pesquisa foi operacionalizada a partir da propri