Motherhood in Peru through the use of Sentimient Analysis, in Facebook

Introduction. Sociodemographic, technological and cultural changes have had an impact on the image attributed to motherhood, historically connected to different conceptions. Therefore, the purpose of the present study was to know the current perceptions and concepts about motherhood in Peru Methodol...

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Bibliographic Details
Published in:Revista latina de comunicación social 2019-01 (74), p.1031
Main Authors: Seperak Viera, Rosa Angélica, Cerellino, Lila P, Ochoa-Luna, José Eduardo, Torres-Valer Basauri, Axel Paul, Dianderas Cáceres, Carolina Margarita
Format: Article
Language:English
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Summary:Introduction. Sociodemographic, technological and cultural changes have had an impact on the image attributed to motherhood, historically connected to different conceptions. Therefore, the purpose of the present study was to know the current perceptions and concepts about motherhood in Peru Methodology. The opinions contained in Peru Facebook fan pages were recruited with the Sentiment Analysis tool. It also allowed analyzing 28,907 comments. Conclusions. Quantity preliminary results showed a positive perception about the "mother" meaning (5127 comments) in comparison to the negative comments (1777). The categorization results, from the qualitative analysis of the comments, formed four groups of meanings: super mom, motherhood as a blessing and the source of affection, motherhood as a rejected option and the search for new concepts of motherhood. Keywords Motherhood; sentiment analysis; mother; woman; social networks; opinions.
ISSN:1138-5820
1138-5820
DOI:10.4185/RLCS-2019-1370en