Dynamic capabilities from an institutionalist viewpoint/Capacidades dinamicas de um ponto de vista institucionalista/Capacidades dinamicas desde un punto de vista institucionalista

• Published in: Cadernos EBAPE.BR 2017-09, Vol.15 (SE), p.445
• Main Authors: Filho, Jose Bonfim Albuquerque, Bulgacov, Sergio, May, Marcia Ramos
• Format: Article
• Language: English
• ISSN: 1679-3951; 1679-3951
• DOI: 10.1590/1679-395160283

The purpose of this paper is to elucidate the effects of strategic, technical and institutional response, in the perspective of dynamic capability facing environmental changes, considering that the literature has few references on how institutional factors contribute to a firm's dynamic capabilities. A case study was conducted on the oldest journalistic enterprise in Brazil. It was found that the organizational practices with dynamic capabilities were conditioned by mechanisms and factors that have extrapolated intentions, expectations, and planning skills of the firm's own Board of Directors. The new social structure found in the organization is based on the interpretations of the journalists themselves, regarding the social reality of the field of journalism, was supported by the coherent interpretative schemata of some managers in order to reduce the uncertainty caused by institutional demands of the rapidly changing reading habits of people. The study revealed that strategic practices such as making the newspaper known at schools, development of a digital newspaper, showed the influence of institutions as a new normative order, social responsibility, greater legitimacy, and at the same time, a higher capacity of the organization to adapt to its business environment. These aspects, reflect a cultural structure that is reproduced at the company in its practices for the continuous use of new technologies and new social demands. Keywords: Dynamic Capabilities. Institutions. Organizational practices. O objetivo deste artigo e elucidar os efeitos das respostas estrategica, tecnica e institucional na perspectiva das capacidades dinamicas tendo em vista as mudancas ambientais, considerando que a literatura tem apresentado poucas referencias sobre como os fatores institucionais contribuem para a capacidade dinamica. Um estudo de caso foi realizado na mais antiga empresa jornalistica no Brasil. Identificou-se que as praticas organizacionais, na perspectiva da capacidade dinamica sao condicionadas por mecanismos e fatores que extrapolam intencoes, expectativas e habilidades de planejamento anteriores da Diretoria. A nova estrutura social da organizacao, desvelada pelo estudo, baseada na interpretacao dos proprios jornalistas, a respeito da realidade social do campo do jornalismo, apoiado pela interpretacao coerente de alguns dos gestores, foi sendo institucionalizada ao se buscar reduzir as incertezas causadas pela rapida mudanca nos habitos de leitura das pessoa