SOCIAL CAPITAL AND ONLINE SOCIAL NETWORKS FROM A GENDER PERSPECTIVE: A STUDY WITH INFORMATION TECHNOLOGY MANAGERS/CAPITAL SOCIAL E REDES SOCIAIS ONLINE NA PERSPECTIVA DE GENERO: UM ESTUDO COM GERENTES DA AREA DE TECNOLOGIA DA INFORMACAO/CAPITAL SOCIAL Y REDES SOCIALES ONLINE DESDE UNA PERSPECTIVA DE GENERO: UN ESTUDIO CON DIRECTIVOS DEL AREA DE TECNOLOGIA DE LA INFORMACION

• Published in: International Journal of Innovation (São Paulo) 2022-05, Vol.10 (2), p.241
• Main Authors: de Oliveira, Mariane Araujo, Ramos, Anatalia Saraiva Ma, Lucena, Joao Paulo Oliveira
• Format: Article
• Language: English
• ISSN: 2318-9975; 2318-9975
• DOI: 10.5585/iji.10i2.21347

Objective: This paper seeks to understand how social capital is developed by IT professionals in the use of Online Social Networks (OSN) and verifies the issue of gender. Methodology: The research uses a basic qualitative approach, with semi-structured interviews with 12 IT managers working in the "S" System in Brazil. As a method of data analysis, Yin's (2016) five-phase cycle was used, through previous categories, but also it comprised an inductive process through the emergence of new categories. Originality: A research gap was detected regarding the impact of these networks on the work of managers, especially those working in the Information Technology (IT) area, in addition to their relationship with gender. Main results: It was verified that the OSN impacts the daily life of the managers, allowing the creation of groups that generate the social capital of bridge and connection. Through bridging social capital, OSNs streamline communication, problem-solving, and decision-making. As for bonding social capital, managers have access to scarce resources and support, especially when it comes to women from IT, who come together to strengthen themselves (sorority). Theoretical contributions: This work contributed to the enrichment in the field of social capital, identifying new benefits such as support in decision-making and sorority. Practical Contributions: The "S" System should use these networks as a strategic resource so that both the organization and the employee's benefit. Keywords: Online social networks. Information technology. Social capital. Managers. Sorority. Objetivo: Este estudo busca compreender como o capital social e desenvolvido pelos profissionais de Tl no uso das redes sociais on-line (RSO) e verifica a questao de genero presente. Metodologia: A pesquisa utiliza-se da abordagem qualitativa basica, com entrevistas semiestruturadas com 12 gestores de TI atuantes no Sistema "S" do Brasil. Como metodo de analise dos dados, empregouse o ciclo de cinco fases de Yin (2016), por meio de categorias previas, mas compreendeu tambem um processo indutivo pela emergencia de novas categorias. Originalidade: Detectou-se uma lacuna de estudo mais aprofundado quanto ao impacto dessas redes para o trabalho de gerentes, especialmente os que atuam na area de Tecnologia da Informacao (TI), alem da sua relacao com o genero. Principais resultados: Dentre os resultados, verificou-se que as RSO impactam o cotidiano dos gestores, permitindo a criacao de grupos que