An Empirical Analysis of Psychological Factors Based on EEG Characteristics of Online Shopping Addiction in E-Commerce

With the popularity of the Internet and the in-depth development of e-commerce, online shopping has broken through the time, space and geographical restrictions, and has attracted extensive attention from various social groups. Moderate online shopping can not only save time and expenses, but also p...

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Bibliographic Details
Published in:Journal of organizational and end user computing 2021-11, Vol.33 (6), p.1-17
Main Author: Yang, Jinke
Format: Article
Language:English
Subjects:
Consumer research
Consumption data
Internet
Marketing research
Online shopping
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Summary:With the popularity of the Internet and the in-depth development of e-commerce, online shopping has broken through the time, space and geographical restrictions, and has attracted extensive attention from various social groups. Moderate online shopping can not only save time and expenses, but also play a role of entertainment to a certain extent. However, excessive online shopping will lead to online shopping addiction, resulting in extreme waste of time and money, and even disharmony of social functions. Internet shopping addiction is a psychological dependence on online shopping.
ISSN:1546-2234
1546-5012
DOI:10.4018/JOEUC.286767