Characterization of the profile of rural producers and the production of pitaya/Caracterizacao do perfil de produtores rurais e da producao de pitaya/Caracterizacion del perfil de los productores rurales y de la produccion de pitaya

• Published in: GeSec : Revista de Gestão e Secretariado 2024-06, Vol.15 (6)
• Main Authors: Serafim, Ulisses, Tutti, Fernando Ferrari, Natel, Andressa Santanna, Goes, Bruno Cesar, Barcelos, Jessica Pigatto Queiroz, Pio, Leila Aparecida Salles, da Silva, Adriano Bortolotti
• Format: Article
• Language: Portuguese
• Subjects: BCG; BCG vaccines; Chain stores; Distribution channels; Fruit; Fruit industry; International economic relations; Natural resources; Supermarkets
• ISSN: 2178-9010; 2178-9010
• DOI: 10.7769/gesec.v15i6.3619

Agribusiness is currently one of the main sectors of the Brazilian economy and its potential is evidenced by the growth in participation in GDP and the availability of natural resources and favorable edaphoclimatic conditions for production. Brazil stands out as the third largest fruit producer in the world, but with a low percentage of participation in the export market. There is a potential growing market, which is the production and consumption of exotic fruits such as pitaya, mangosteen, and grenadilla, among others. The aim of this study was to characterize the profile of pitaya fruit producers present at the "II National Meeting of Pitaya Producers". To this end, an exploratory research was carried out and a structured questionnaire was applied to rural producers participating in the event. The results showed that, of the interviewed producers, approximately half are aged between 31 and 40 years and the majority are owners and live on the property, with a high level of education, as 76% are graduates and postgraduates. The majority, 80% of those interviewed, look to the culture of pitaya for an opportunity to diversify production and increase their source of income. The most used channel in the search for solutions and information for culture was the internet (61%) followed by television (14%) and technical assistance (7%). The main difficulties for producers are related to production (66%) followed by the management and commercialization of the harvest (28%). The most used marketing channel is direct sales to consumers and supermarket chains, followed by sales to CEASA and open markets. Keywords: Exotic Fruit. Cactaceae. Dragon Fruit. Marketplace. O agronegocio e atualmente um dos principais setores da economia brasileira e sua potencialidade e evidenciada pelo crescimento da participacao no PIB e pela disponibilidade de recursos naturais e condicoes favoraveis para producao. O Brasil se destaca como terceiro maior produtor de frutas no mundo, mas com um baixo percentual de participacao no mercado de exportacao. Existe um potencial mercado em ascensao que e a producao e consumo de frutas exoticas como pitaya, mangostao, granadilha dentre outras. Objetivou-se com o presente estudo a caracterizacao do perfil de produtores de frutos de pitaya presentes no "II Encontro Nacional dos Produtores de Pitaia". Para tanto, foi realizada uma pesquisa exploratoria e a aplicacao de um questionario estruturado aos produtores rurais participantes do evento. Os resu