Waterstone's hammered over marketing charges

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Bibliographic Details
Published in:The Bookseller (London) 2007-06 (5286), p.5
Main Authors: Rickett, Joel, Rushton, Katherine
Format: Magazinearticle
Language:English
Subjects:
Advertising expenditures
Booksellers
Bookstores
Company marketing practices
Economic aspects
Evaluation
Marketing
Media coverage
Newspaper advertising
Statistics
Online Access:Get full text
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ISSN:0006-7539