London Underground brand travels to retail and fashion

The Underground Outfits clothing is designed by the Italian fashion houses Style Lab, Dressing and Ethica. The range will be pitched as 'edgier than Gap, but less pricey than Diesel', says [David Ellis]. The Underground logo will be applied discretely to garments.

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Bibliographic Details
Published in:Design Week 2004-11, Vol.19 (45), p.7
Main Author: Billings, Scott
Format: Magazinearticle
Language:English
Subjects:
Archives & records
Brand image
Clothing stores
Design
Fashion
Intellectual property
Logos
Partnerships
Planning
Retail stores
Online Access:Get full text
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