What drives corporate carsharing acceptance? A French case study

•Corporate carsharing can cause concerns, and even rejection in some cases.•We assessed the acceptability of carsharing in professional context.•Our study showed that the main determinant of intention to use was effort expectancy.•Perceived environmental friendliness had only a small effect on behav...

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Bibliographic Details
Published in:Transportation research. Part F, Traffic psychology and behaviour Traffic psychology and behaviour, 2017-02, Vol.45, p.218-227
Main Authors: Fleury, Sylvain, Tom, Ariane, Jamet, Eric, Colas-Maheux, Elsa
Format: Article
Language:English
Subjects:
Car sharing
Carsharing
Employees
Fleet management
Humanities and Social Sciences
Professional context
Psychology
Studies
User acceptance
UTAUT
Vehicles
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Summary:•Corporate carsharing can cause concerns, and even rejection in some cases.•We assessed the acceptability of carsharing in professional context.•Our study showed that the main determinant of intention to use was effort expectancy.•Perceived environmental friendliness had only a small effect on behavioral intentions. Corporate carsharing allows employees to make use of a fleet of vehicles for their business travels. It offers a means of managing vehicle fleets more optimally, bringing both economic and environmental benefits. However, this kind of use can cause concerns, and even rejection in some cases. This paper describes an online survey of 259 people in France that assessed the psychological variables determining intentions to use a corporate carsharing service. The questionnaire instantiated the dimensions of the UTAUT acceptability model. Because of the specificities of carsharing as a means of transportation, we added a dimension referring to the service’s perceived environmental friendliness. Results showed that effort expectancy (i.e., degree of ease associated with use) is the most important dimension in determining behavioral intentions about corporate carsharing. Moreover, perceived environmental friendliness had only a small effect on behavioral intentions, mediated by performance expectancy (i.e., the degree to which individuals believe that using the system will help them improve their job performance). Results are notably discussed in terms of practical recommendations to favor corporate carsharing.
ISSN:1369-8478
1873-5517
DOI:10.1016/j.trf.2016.12.004