Loading…

Ultimate time pressure: Conceptualisation and measurement

This research defines ultimate time pressure (UTP) as the consciousness of a limited time remaining to live (due to proximity of death) and related feelings. UTP is a new type of time pressure, which differs from chronic time pressure (CTP) and situational time pressure (STP). The objective is to co...

Full description

Saved in:
Bibliographic Details
Published in:Recherche et applications en marketing (English edition) 2016-12, Vol.31 (4), p.5-27
Main Authors: Gourmelen, Andréa, Urien, Bertrand, Gall-Ely, Marine Le
Format: Article
Language:English
Subjects:
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This research defines ultimate time pressure (UTP) as the consciousness of a limited time remaining to live (due to proximity of death) and related feelings. UTP is a new type of time pressure, which differs from chronic time pressure (CTP) and situational time pressure (STP). The objective is to construct a measurement scale, the nomological validity of which will then be used to test the impact of UTP on retirees’ motivations to volunteer. Quantifying this influence is important because it will enable us to move away from using ‘free time’ as the main criteria in the recruitment and retention of volunteers from this target population.
ISSN:2051-5707
2051-5707
DOI:10.1177/2051570716658466