Loading…
Ultimate time pressure: Conceptualisation and measurement
This research defines ultimate time pressure (UTP) as the consciousness of a limited time remaining to live (due to proximity of death) and related feelings. UTP is a new type of time pressure, which differs from chronic time pressure (CTP) and situational time pressure (STP). The objective is to co...
Saved in:
Published in: | Recherche et applications en marketing (English edition) 2016-12, Vol.31 (4), p.5-27 |
---|---|
Main Authors: | , , |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that this one cites Items that cite this one |
Online Access: | Get full text |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Summary: | This research defines ultimate time pressure (UTP) as the consciousness of a limited time remaining to live (due to proximity of death) and related feelings. UTP is a new type of time pressure, which differs from chronic time pressure (CTP) and situational time pressure (STP). The objective is to construct a measurement scale, the nomological validity of which will then be used to test the impact of UTP on retirees’ motivations to volunteer. Quantifying this influence is important because it will enable us to move away from using ‘free time’ as the main criteria in the recruitment and retention of volunteers from this target population. |
---|---|
ISSN: | 2051-5707 2051-5707 |
DOI: | 10.1177/2051570716658466 |