An organizational capability perspective on multi-unit franchising

Previous research on multi-unit franchising (MUF) has primarily focused on agency and transaction cost perspectives. The present study develops and tests an organizational capability (OC) model of the franchisor’s choice of MUF. According to the OC view, the franchisor gains a competitive advantage...

Full description

Saved in:
Bibliographic Details
Published in:Small business economics 2018-04, Vol.50 (4), p.717-727
Main Authors: Hussain, Dildar, Sreckovic, Marijana, Windsperger, Josef
Format: Article
Language:English
Subjects:
Business administration
Competitive advantage
Exploitation
Franchising
Governance
Humanities and Social Sciences
Regression analysis
Studies
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by cdi_FETCH-LOGICAL-c227t-c5f9ac5fb12c861bcc113839337edc4b7de872505af6480e15df3eca07cc80263
cites
container_end_page 727
container_issue 4
container_start_page 717
container_title Small business economics
container_volume 50
creator Hussain, Dildar
Sreckovic, Marijana
Windsperger, Josef
description Previous research on multi-unit franchising (MUF) has primarily focused on agency and transaction cost perspectives. The present study develops and tests an organizational capability (OC) model of the franchisor’s choice of MUF. According to the OC view, the franchisor gains a competitive advantage by exploration and exploitation of firm-specific resources and capabilities. We hypothesize that, if the franchisor expects to obtain a competitive advantage resulting from higher exploration and exploitation capabilities when using MUF as opposed to single-unit franchising, the franchisor will more likely choose MUF as a governance mode of the franchise system. Based on empirical data from the German and Swiss franchise sectors, the results of the regression analysis support these hypotheses. Our main contribution to the franchise literature is the development of an OC model of the franchisor’s choice of MUF that complements the existing organizational economics explanation of MUF.
doi_str_mv 10.1007/s11187-017-9891-5
format article
fullrecord <record><control><sourceid>proquest_hal_p</sourceid><recordid>TN_cdi_hal_primary_oai_HAL_hal_02001257v1</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>2015712519</sourcerecordid><originalsourceid>FETCH-LOGICAL-c227t-c5f9ac5fb12c861bcc113839337edc4b7de872505af6480e15df3eca07cc80263</originalsourceid><addsrcrecordid>eNotkMFKAzEQhoMoWKsP4G3Bk4foTNI0ybEWa4WCFwVvSzbNtinb7JpkC_Xp3VIvMzB8_8D3E3KP8IQA8jkhopIUUFKtNFJxQUYoJKegkV-SEWiGVGn1fU1uUtoBnFIwIi-zULRxY4L_Ndm3wTSFNZ2pfOPzsehcTJ2z2R9c0YZi3zfZ0z74XNTRBLv1yYfNLbmqTZPc3f8ek6_F6-d8SVcfb-_z2YpaxmSmVtTaDKNCZtUUK2sRueKac-nWdlLJtVOSCRCmnk4UOBTrmjtrQFqrgE35mDye_25NU3bR7008lq3x5XK2Kk83YIMWE_KAA_twZrvY_vQu5XLX9nGwSyWDoZcBQ83_AD_fWwE</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2015712519</pqid></control><display><type>article</type><title>An organizational capability perspective on multi-unit franchising</title><source>EconLit s plnými texty</source><source>International Bibliography of the Social Sciences (IBSS)</source><source>JSTOR Archival Journals and Primary Sources Collection</source><source>ABI/INFORM Global</source><source>Springer Link</source><source>BSC - Ebsco (Business Source Ultimate)</source><creator>Hussain, Dildar ; Sreckovic, Marijana ; Windsperger, Josef</creator><creatorcontrib>Hussain, Dildar ; Sreckovic, Marijana ; Windsperger, Josef</creatorcontrib><description>Previous research on multi-unit franchising (MUF) has primarily focused on agency and transaction cost perspectives. The present study develops and tests an organizational capability (OC) model of the franchisor’s choice of MUF. According to the OC view, the franchisor gains a competitive advantage by exploration and exploitation of firm-specific resources and capabilities. We hypothesize that, if the franchisor expects to obtain a competitive advantage resulting from higher exploration and exploitation capabilities when using MUF as opposed to single-unit franchising, the franchisor will more likely choose MUF as a governance mode of the franchise system. Based on empirical data from the German and Swiss franchise sectors, the results of the regression analysis support these hypotheses. Our main contribution to the franchise literature is the development of an OC model of the franchisor’s choice of MUF that complements the existing organizational economics explanation of MUF.</description><identifier>ISSN: 0921-898X</identifier><identifier>EISSN: 1573-0913</identifier><identifier>DOI: 10.1007/s11187-017-9891-5</identifier><language>eng</language><publisher>Dordrecht: Springer Nature B.V</publisher><subject>Business administration ; Competitive advantage ; Exploitation ; Franchising ; Governance ; Humanities and Social Sciences ; Regression analysis ; Studies</subject><ispartof>Small business economics, 2018-04, Vol.50 (4), p.717-727</ispartof><rights>Small Business Economics is a copyright of Springer, (2017). All Rights Reserved.</rights><rights>Distributed under a Creative Commons Attribution 4.0 International License</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c227t-c5f9ac5fb12c861bcc113839337edc4b7de872505af6480e15df3eca07cc80263</citedby></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.proquest.com/docview/2015712519/fulltextPDF?pq-origsite=primo$$EPDF$$P50$$Gproquest$$H</linktopdf><linktohtml>$$Uhttps://www.proquest.com/docview/2015712519?pq-origsite=primo$$EHTML$$P50$$Gproquest$$H</linktohtml><link.rule.ids>230,314,780,784,885,11688,12847,27924,27925,33223,36060,44363,74767</link.rule.ids><backlink>$$Uhttps://rennes-sb.hal.science/hal-02001257$$DView record in HAL$$Hfree_for_read</backlink></links><search><creatorcontrib>Hussain, Dildar</creatorcontrib><creatorcontrib>Sreckovic, Marijana</creatorcontrib><creatorcontrib>Windsperger, Josef</creatorcontrib><title>An organizational capability perspective on multi-unit franchising</title><title>Small business economics</title><description>Previous research on multi-unit franchising (MUF) has primarily focused on agency and transaction cost perspectives. The present study develops and tests an organizational capability (OC) model of the franchisor’s choice of MUF. According to the OC view, the franchisor gains a competitive advantage by exploration and exploitation of firm-specific resources and capabilities. We hypothesize that, if the franchisor expects to obtain a competitive advantage resulting from higher exploration and exploitation capabilities when using MUF as opposed to single-unit franchising, the franchisor will more likely choose MUF as a governance mode of the franchise system. Based on empirical data from the German and Swiss franchise sectors, the results of the regression analysis support these hypotheses. Our main contribution to the franchise literature is the development of an OC model of the franchisor’s choice of MUF that complements the existing organizational economics explanation of MUF.</description><subject>Business administration</subject><subject>Competitive advantage</subject><subject>Exploitation</subject><subject>Franchising</subject><subject>Governance</subject><subject>Humanities and Social Sciences</subject><subject>Regression analysis</subject><subject>Studies</subject><issn>0921-898X</issn><issn>1573-0913</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2018</creationdate><recordtype>article</recordtype><sourceid>8BJ</sourceid><sourceid>M0C</sourceid><recordid>eNotkMFKAzEQhoMoWKsP4G3Bk4foTNI0ybEWa4WCFwVvSzbNtinb7JpkC_Xp3VIvMzB8_8D3E3KP8IQA8jkhopIUUFKtNFJxQUYoJKegkV-SEWiGVGn1fU1uUtoBnFIwIi-zULRxY4L_Ndm3wTSFNZ2pfOPzsehcTJ2z2R9c0YZi3zfZ0z74XNTRBLv1yYfNLbmqTZPc3f8ek6_F6-d8SVcfb-_z2YpaxmSmVtTaDKNCZtUUK2sRueKac-nWdlLJtVOSCRCmnk4UOBTrmjtrQFqrgE35mDye_25NU3bR7008lq3x5XK2Kk83YIMWE_KAA_twZrvY_vQu5XLX9nGwSyWDoZcBQ83_AD_fWwE</recordid><startdate>20180401</startdate><enddate>20180401</enddate><creator>Hussain, Dildar</creator><creator>Sreckovic, Marijana</creator><creator>Windsperger, Josef</creator><general>Springer Nature B.V</general><general>Springer Verlag</general><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7X5</scope><scope>7XB</scope><scope>87Z</scope><scope>8A3</scope><scope>8AO</scope><scope>8BJ</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FQK</scope><scope>FRNLG</scope><scope>F~G</scope><scope>JBE</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>M0C</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>Q9U</scope><scope>1XC</scope><scope>BXJBU</scope></search><sort><creationdate>20180401</creationdate><title>An organizational capability perspective on multi-unit franchising</title><author>Hussain, Dildar ; Sreckovic, Marijana ; Windsperger, Josef</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c227t-c5f9ac5fb12c861bcc113839337edc4b7de872505af6480e15df3eca07cc80263</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2018</creationdate><topic>Business administration</topic><topic>Competitive advantage</topic><topic>Exploitation</topic><topic>Franchising</topic><topic>Governance</topic><topic>Humanities and Social Sciences</topic><topic>Regression analysis</topic><topic>Studies</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Hussain, Dildar</creatorcontrib><creatorcontrib>Sreckovic, Marijana</creatorcontrib><creatorcontrib>Windsperger, Josef</creatorcontrib><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>Proquest Entrepreneurship</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection</collection><collection>Entrepreneurship Database (Alumni Edition)</collection><collection>ProQuest Pharma Collection</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest Central</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central</collection><collection>International Bibliography of the Social Sciences</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>International Bibliography of the Social Sciences</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Global</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest Central Basic</collection><collection>Hyper Article en Ligne (HAL)</collection><collection>HAL-SHS: Archive ouverte en Sciences de l'Homme et de la Société</collection><jtitle>Small business economics</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Hussain, Dildar</au><au>Sreckovic, Marijana</au><au>Windsperger, Josef</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>An organizational capability perspective on multi-unit franchising</atitle><jtitle>Small business economics</jtitle><date>2018-04-01</date><risdate>2018</risdate><volume>50</volume><issue>4</issue><spage>717</spage><epage>727</epage><pages>717-727</pages><issn>0921-898X</issn><eissn>1573-0913</eissn><abstract>Previous research on multi-unit franchising (MUF) has primarily focused on agency and transaction cost perspectives. The present study develops and tests an organizational capability (OC) model of the franchisor’s choice of MUF. According to the OC view, the franchisor gains a competitive advantage by exploration and exploitation of firm-specific resources and capabilities. We hypothesize that, if the franchisor expects to obtain a competitive advantage resulting from higher exploration and exploitation capabilities when using MUF as opposed to single-unit franchising, the franchisor will more likely choose MUF as a governance mode of the franchise system. Based on empirical data from the German and Swiss franchise sectors, the results of the regression analysis support these hypotheses. Our main contribution to the franchise literature is the development of an OC model of the franchisor’s choice of MUF that complements the existing organizational economics explanation of MUF.</abstract><cop>Dordrecht</cop><pub>Springer Nature B.V</pub><doi>10.1007/s11187-017-9891-5</doi><tpages>11</tpages></addata></record>
fulltext fulltext
identifier ISSN: 0921-898X
ispartof Small business economics, 2018-04, Vol.50 (4), p.717-727
issn 0921-898X
1573-0913
language eng
recordid cdi_hal_primary_oai_HAL_hal_02001257v1
source EconLit s plnými texty; International Bibliography of the Social Sciences (IBSS); JSTOR Archival Journals and Primary Sources Collection; ABI/INFORM Global; Springer Link; BSC - Ebsco (Business Source Ultimate)
subjects Business administration
Competitive advantage
Exploitation
Franchising
Governance
Humanities and Social Sciences
Regression analysis
Studies
title An organizational capability perspective on multi-unit franchising
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-07T15%3A24%3A09IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_hal_p&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=An%20organizational%20capability%20perspective%20on%20multi-unit%20franchising&rft.jtitle=Small%20business%20economics&rft.au=Hussain,%20Dildar&rft.date=2018-04-01&rft.volume=50&rft.issue=4&rft.spage=717&rft.epage=727&rft.pages=717-727&rft.issn=0921-898X&rft.eissn=1573-0913&rft_id=info:doi/10.1007/s11187-017-9891-5&rft_dat=%3Cproquest_hal_p%3E2015712519%3C/proquest_hal_p%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c227t-c5f9ac5fb12c861bcc113839337edc4b7de872505af6480e15df3eca07cc80263%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=2015712519&rft_id=info:pmid/&rfr_iscdi=true