BIBLIOGRAPHIE: La stratégie d'extension de marque

Saved in:
Bibliographic Details
Published in:Recherche et applications en marketing 2001-03, Vol.16 (1), p.137-138
Main Author: Cegarra, Jean-Jack
Format: Article
Language:fre ; ger
Subjects:
Business administration
Humanities and Social Sciences
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:
ISSN:0767-3701
2051-2821
DOI:10.1177/076737010101600108