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Enterprise social media usage: The motives and the moderating role of public social media experience
Enterprise Social Media platforms have been adopted and deployed in the organizations with the aim of improving employees' work performance through facilitating internal communications, knowledge sharing, and collaboration. Even though public social media platforms, such as Facebook, are widely...
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Published in: | Computers in human behavior 2019-12, Vol.101, p.163-172 |
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Main Authors: | , |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that this one cites Items that cite this one |
Online Access: | Get full text |
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Summary: | Enterprise Social Media platforms have been adopted and deployed in the organizations with the aim of improving employees' work performance through facilitating internal communications, knowledge sharing, and collaboration. Even though public social media platforms, such as Facebook, are widely adopted, enterprise social media face engagement issues from employees. In this study, we investigate the motives of using enterprise social media and the moderating effect of employees' public social media experience. By surveying 157 employees who use enterprise social media in their organizations, we find that the motives of information sharing, social interaction, and entertainment positively affect employees' usage of enterprise social media. Employees' public social media experience negatively moderates the effect of information seeking. The study contributes to social media literature by examining the effect of employees’ public social media usage on enterprise social media usage. The findings offer insights on how to motivate employees to engage in enterprise social media.
•Analyzes the motives of employees for using enterprise social media (ESM).•All motives, except self-documentation & information seeking, positively affect ESM usage.•Analyzes the moderating effect of employees' public social media experience (PSME).•PSME negatively moderates the effect of information seeking. |
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ISSN: | 0747-5632 1873-7692 0747-5632 |
DOI: | 10.1016/j.chb.2019.07.029 |