Nonlinearities between Attitude and Subjective Norms in Information Technology Acceptance: A Negative Synergy?

Empirical results both from information technology acceptance research as well as from other fields suggest that attitude and subjective norms may have a nonlinear relationship. Based on the economic theory of complementarities, the present paper hypothesizes a substitution relationship or negative...

Full description

Saved in:
Bibliographic Details
Published in:MIS quarterly 2009-12, Vol.33 (4), p.827-844
Main Authors: Titah, Ryad, Barki, Henri
Format: Article
Language:English
Subjects:
Acceptance
Attitudes
Business administration
Coefficients
Economic theory
Economics and Finance
Humanities and Social Sciences
Information storage and retrieval systems
Information technology
Linear models
Modeling
Nonlinear programming
Nonlinearity
Norms
Observational research
Psychological attitudes
Research design
Research Note
Social interaction models
Studies
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Empirical results both from information technology acceptance research as well as from other fields suggest that attitude and subjective norms may have a nonlinear relationship. Based on the economic theory of complementarities, the present paper hypothesizes a substitution relationship or negative synergy between attitude and subjective norms in organizational IT use contexts. Employing two methods for modeling and measuring nonlinear effects of latent constructs, as well as two approaches for visualizing and interpreting interaction and quadratic terms, structural equation modeling analysis of data collected from 258 users of a variety of IT applications in 14 organizations provides support for the hypothesis that attitude and subjective norms were substitutes in predicting intention to use.
ISSN:0276-7783
2162-9730
DOI:10.2307/20650329