The Positive Power of the Reviewing Process

This article presents the author's thoughts on the peer reviewing process in publishing. The author reflects on the community of marketing researchers and how peer reviews help them reach their goal of knowledge advancement. The author describes the review procedure, emphasizing the importance...

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Bibliographic Details
Published in:International journal of market research 2009-01, Vol.51 (2), p.149-151
Main Author: Nairn, Agnès
Format: Article
Language:English
Subjects:
Business administration
Economics and Finance
Humanities and Social Sciences
Online Access:Get full text
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Summary:This article presents the author's thoughts on the peer reviewing process in publishing. The author reflects on the community of marketing researchers and how peer reviews help them reach their goal of knowledge advancement. The author describes the review procedure, emphasizing the importance of timeliness, positivity, and reputation. Information is also provided on looking at research papers for their abstracts, backgrounds, literature reviews, research objectives and methodology, and conclusions based on findings.
ISSN:1470-7853
2515-2173
DOI:10.2501/S1470785309200384