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Purchase intention-based agent for customer behaviours
Simulating human activities remains a challenging problem because the decision-making mechanisms underlying these activities are difficult to reproduce and mimic. In this article, we are interested in the simulation of in-store shoppers whose activities are generally divided into two parts: a walkin...
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Published in: | Information sciences 2020-06, Vol.521, p.380-397 |
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creator | Doniec, Arnaud Lecoeuche, Stéphane Mandiau, René Sylvain, Antoine |
description | Simulating human activities remains a challenging problem because the decision-making mechanisms underlying these activities are difficult to reproduce and mimic. In this article, we are interested in the simulation of in-store shoppers whose activities are generally divided into two parts: a walking activity and a purchase activity. Since the act of buying is more complex than simply following a shopping list, we propose here to model the attraction relationships that can exist between a product and a customer. This attraction model is used to build a multi-agent simulation whose realism is evaluated through various experiments. |
doi_str_mv | 10.1016/j.ins.2020.02.054 |
format | article |
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subjects | Agent-based modelling Artificial Intelligence Computer Science Customer behaviours Multiagent Systems Purchase intention Stores’ simulation |
title | Purchase intention-based agent for customer behaviours |
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