Prix et valeur: vers de nouvelles perspectives de recherche

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Bibliographic Details
Published in:Recherche et applications en marketing 2020-07, Vol.35 (3), p.3-7
Main Authors: Coutelle, Patricia, Le Gall-Ely, Marine, Rivière, Arnaud
Format: Article
Language:eng ; fre
Subjects:
Business administration
Editorial
Humanities and Social Sciences
Online Access:Get full text
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ISSN:0767-3701
2051-2821
DOI:10.1177/0767370120920548