Optimal experience of flow enhanced by telepresence: Evidence from social media use

Flow has been proposed as an essential component for understanding online behavior and defining the stimulating nature of online experiences. In this research, we examine the impact of flow specifically within the context of social media use. The findings indicate that telepresence positively affect...

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Bibliographic Details
Published in:Information & management 2017-01, Vol.54 (1), p.115-128
Main Authors: Pelet, Jean-Éric, Ettis, Saïd, Cowart, Kelly
Format: Article
Language:English
Subjects:
Cognitive science
Flow experience
Social media
Telepresence
Time distortion
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Summary:Flow has been proposed as an essential component for understanding online behavior and defining the stimulating nature of online experiences. In this research, we examine the impact of flow specifically within the context of social media use. The findings indicate that telepresence positively affects the five dimensions of flow: enjoyment, concentration, challenge, control, and curiosity. These dimensions (except control) are positively related to overall flow, which enhances time distortion and frequency of social media use. In addition, we extend the nomological network on flow theory by developing a model to illustrate the complex relationship between flow, telepresence, time distortion, and frequency of social media use. This study highlights the idea that overall flow can uniquely affect social media users in a flow experience, and it presents interesting results about behavioral intentions during social media use. Theoretical and practical implications of these findings are discussed.
ISSN:0378-7206
1872-7530
DOI:10.1016/j.im.2016.05.001