Re‐examining the effects of aging on household recycling behavior: A study in France

While age is the variable most often used to explain household recycling behavior, research findings reveal only limited or contradictory effects. This study demonstrates the utility of several additional variables related to age in regard to explaining the effect of aging on household recycling beh...

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Bibliographic Details
Published in:Psychology & marketing 2019-06, Vol.36 (6), p.618-629
Main Authors: Guiot, Denis, Malas, Ziad, Urien, Bertrand
Format: Article
Language:English
Subjects:
Age
Aging
attitude
chronological age
generativity
household recycling
Households
Humanities and Social Sciences
Psychology
Recycling
skills
time
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Summary:While age is the variable most often used to explain household recycling behavior, research findings reveal only limited or contradictory effects. This study demonstrates the utility of several additional variables related to age in regard to explaining the effect of aging on household recycling behavior. These variables are generativity, available time, and perceived skills. By drawing on the theory of planned behavior, this paper offers a model that clarifies how age indirectly influences household recycling behavior. The model is tested on a stratified sample, and the results are analyzed through mediation tests and structural equation modeling. While aging is associated with lower levels of enthusiasm for recycling, more skills and available time allow recycling to be accomplished with increased ease. Finally, the results enable an explanation of the previous contradictory results about age effects and lead to managerial and societal recommendations on how household recycling can be effectively promoted.
ISSN:0742-6046
1520-6793
DOI:10.1002/mar.21200