Walking the talk, but above all, talking the walk: Looking green for market stakeholder engagement

In recent years, corporate environmental commitment is showing different postures going from greenwashing to undue modesty and from environmental excellence to environmental inaction. In this paper, we go a step beyond the most recent research work on the dichotomy greenwashing–brownwashing and deve...

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Bibliographic Details
Published in:Corporate social-responsibility and environmental management 2023-01, Vol.30 (1), p.431-442
Main Authors: Amores‐Salvadó, Javier, Martin‐de Castro, Gregorio, Albertini, Elisabeth
Format: Article
Language:English
Subjects:
brownwashing
Business administration
Empirical analysis
Environment and Society
environmental disclosure
Environmental management
Environmental performance
Environmental Sciences
False information
Greenwashing
Humanities and Social Sciences
Longitudinal studies
market performance
panel data
Questions
question‐driven approach
stakeholder engagement
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Summary:In recent years, corporate environmental commitment is showing different postures going from greenwashing to undue modesty and from environmental excellence to environmental inaction. In this paper, we go a step beyond the most recent research work on the dichotomy greenwashing–brownwashing and develop a more comprehensive model that reflect more subtly four main corporate environmental strategic positions based on both firm's environmental performance and disclosure achievements. Jointly with their characterization, and adopting a question‐driven approach we add to the literature on environmental disclosure‐firm performance proposing an explorative research question that consider cluster membership on market firm performance under the general assumption that, at least theoretically, each of the four main corporate environmental strategic positions under analysis can result in market performance improvements. Our empirical results from a panel data of international industrial companies show very interesting and novel insights, highlighting the fact that being green is good, but above all, it is good to look green.
ISSN:1535-3958
1535-3966
DOI:10.1002/csr.2364