Do consumers care about corporate social responsibility messages on social media? An investigation on Turkish Telecommunication companies

Over the last two decades, corporate social responsibility (CSR) has been regarded as obligatory rather than voluntary. The literature review suggests that these activities provide benefits such as increasing sales, developing the companies' positive image, reducing the costs, protecting the en...

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Bibliographic Details
Published in:AKADEMIK INCELEMELER DERGISI 2021-01, Vol.16 (1), p.47-72
Main Authors: Dinçer,Mustafa Abdül Metin, Yıldırım,Emre, Arslan,Yusuf
Format: Article
Language:English
Subjects:
Coğrafya
Din Bilimleri
Edebiyat
Felsefe & Psikoloji & Sosyoloji
İktisat & İşletme & Finans
İletişim
Kültür & Sanat
Maliye & Muhasebe & Vergi
Medya ve Sinema
Siyasal Bilimler
Tarih
Uluslararası İlişkiler
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Summary:Over the last two decades, corporate social responsibility (CSR) has been regarded as obligatory rather than voluntary. The literature review suggests that these activities provide benefits such as increasing sales, developing the companies' positive image, reducing the costs, protecting the environment, and many other issues. However, it is questionable whether it is valid for all sectors and platforms. In this sense, this study investigates whether the consumers care about companies' CSR messages on social media. From this perspective, an investigation on Turkish telecommunication companies was conducted. The researchers made a qualitative content analysis, and in this regard, the documents of the study were analyzed with qualitative analysis software MAXQDA. According to the obtained results, most consumers do not believe in the sincerity of the cases' CSR activities. Moreover, this insincerity leads to negative credibility in the field. Both of these negative dimensions in the consumers' minds prevent the correct message conveying about CSR activities of the cases
ISSN:1306-7885
2602-3016